Niche Down or Blend In

    A positioning game that reveals whether your messaging instincts create differentiation or disappear into sameness.

    Play through 8 real-world scenarios in under 2 minutes. We'll email your differentiation profile and a framework to sharpen your positioning.

    What You'll Receive

    Differentiation Profile

    Discover which positioning archetype matches your instincts — from Broad Visionary to Category Architect.

    Positioning Strengths & Gaps

    See where your messaging is sharp and where vague language may be costing you authority.

    Sharpening Framework

    Receive a simple framework to make your positioning more specific, credible, and compelling.

    How It Works

    1

    Read 8 real-world company scenarios

    2

    Choose the strongest positioning statement

    3

    Get your differentiation profile by email