The Interactive Advertising Bureau (IAB) is an American trade organization that was founded in 1996. The organization is focused on the growth and development of the digital advertising industry. The IAB's mission is to empower the media and marketing industries to thrive in the digital economy. The organization does this through a variety of initiatives, including setting industry standards, conducting research, providing educational resources, and promoting industry-wide initiatives. The IAB is made up of over 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.