A mediation solution for advertising is a platform that helps to manage the process of delivering and serving advertisements within a mobile app or other digital media platform. It acts as a middleman between the publisher (the owner of the app or platform) and the various advertising networks and demand-side platforms (DSPs) that the publisher works with.
A mediation solution helps to streamline the process of serving ads within an app or platform by providing a single interface through which the publisher can manage multiple ad sources. It can also help to optimize ad revenue by allowing the publisher to set rules for how ad requests are fulfilled, such as by prioritizing higher-paying ad sources or by rotating between different ad sources to ensure a more even distribution of ad impressions.
Some of the key features that a mediation solution may offer include:
- Support for a wide range of ad sources: A mediation solution should be able to connect to a variety of ad networks and DSPs, allowing the publisher to access a broad range of ad inventory.
- Real-time bidding: Many mediation solutions support real-time bidding (RTB), which allows ad buyers to bid on ad impressions in real-time, enabling the publisher to maximize the value of each ad impression.
- Ad source optimization: A good mediation solution should be able to optimize ad requests by choosing the best ad source based on a variety of factors, such as ad fill rate, eCPM (effective cost per thousand impressions), and ad type.
- Advanced targeting: Some mediation solutions offer advanced targeting capabilities, such as the ability to target ads based on user demographics, location, or other data points.
Overall, a mediation solution can be an important tool for publishers looking to maximize the monetization of their app or digital media platform through advertising. It can help to streamline the process of serving ads and optimize ad revenue by allowing the publisher to manage multiple ad sources from a single interface and make more informed decisions about which ad sources to use.