Linear addressable refers to the ability of a TV or media platform to target specific ads to individual viewers based on their demographics, interests, or other factors. This is in contrast to traditional linear TV, which shows the same ads to all viewers watching a particular channel at a given time. Linear addressable allows advertisers to tailor their messages and reach their desired audience more effectively, and it can also help viewers see ads that are more relevant and interesting to them. Some examples of technologies that enable linear addressable include addressable TV, addressable cable, and addressable satellite.