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Knowing whether your marketing efforts are paying off is crucial. Here’s how you can measure ROI...

Social media isn’t just for lifestyle brands—it’s a powerful tool for adtech companies too. With...

Content marketing remains one of the most effective ways to connect with your audience. Here’s...

Trust is the foundation of any successful adtech business. Building a recognizable brand can be...

In a crowded ad tech industry, being seen is half the battle. Digital marketing can help your...

When you’re running an adtech company, standing out in a crowded space is key. It’s not just...

Why Content Marketing Matters for AdTech Companies The AdTech industry moves fast. New tech,...

SSAI (Server-Side Ad Insertion) is a technique used in adtech to insert ads into video content on...

Supply Path Optimization (SPO) is a term used in the advertising technology industry to describe...

The Future of Programmatic Advertising Programmatic advertising is a digital advertising method...

Personalization has become an essential component of digital advertising in recent years, as...

A data clean room is a secure environment where sensitive or confidential data is processed,...

In today's digital age, online advertising is essential for brands looking to reach and engage...

A native ad unit is a type of advertising format that blends in with the design and user...

Competitive seperation in advertising refers to the practice of ensuring that advertisements for...

Day parting in advertising refers to the practice of dividing the day into specific time periods...

Brand safety in advertising refers to the measures taken to ensure that advertisements appear in...

IVT in advertising stands for Invalid Traffic. Invalid Traffic refers to any ad impressions,...

Linear addressable refers to the ability of a TV or media platform to target specific ads to...

Stream stitching is a technique that is used in the ad tech industry to improve the efficiency...